Sticking to her gut proved to be a wise decision for Beyoncé. I try to keep the human feeling and spirit and emotion in my decision-making.” “I was so exhausted and annoyed with these formulaic corporate companies that I based my whole next project off of black and white photography, including the videos for ‘Single Ladies’ and ‘If I Were a Boy’ and all of the artwork by Peter Lindbergh for I Am…Sasha Fierce, which ended up being my biggest commercial success to date. The Houston singer was so irritated by the advice she went the opposite direction with her artwork. It pissed me off that an agency could dictate what my fans wanted based on a survey…It triggered me when I was told, ‘These studies show…'” “They told me I wouldn’t sell if it wasn’t in color.
“I remember being in a meeting discussing analytics, and I was told the research discovered that my fans did not like when my photography was black and white,” said Beyoncé to Harper’s Bazaar. The singer reflected on the lessons she’s learned every decade of her life and revealed her reasoning for using black and white imagery for her I Am… Sasha Fierce album as well as the music videos for “If I Were a Boy” and “Single Ladies.” It turns out Beyoncé specifically used black and white imagery in defiance of advice from an agency that claimed it wouldn’t sell.
Beyoncé graced the cover of Harper’s Bazaar this week and sat down for a rare interview.
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